Pharma Acuity

social_listening

Social Listening

Up-to-the-minute market perceptions about:

  • Your Research
  • Your Brand
  • Your Company
  • Your Messages
  • Physician Journey
  • Patient & Caregiver Journey
  • Investor Interests
  • Your Competitors
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Identification

MonitorAnalyzeAdjust

PharmaAcuity gives you on-demand, longitudinal data analysis so you can keep a step head in the every-changing healthcare landscape.

Your product’s perceptions among:

  • Clinicians
  • Patients & Caregivers
  • Robust Trials
  • Side-effect profile
  • Efficacy
  • Access
  • Ease of administration
  • Cost, etc

During Clinical Trials

  • Efficacy
  • Side-effects
  • Not on formulary
  • Costs
  • Difficult to administer

In Clinical Use

  • Can't Find Specialist
  • No Easy Diagnosis
  • Anger
  • No Good Treatments
  • Sorrow
  • Frustration
  • Few Advocates

R&D

  • Can't Find Specialist
  • Side Effects
  • Limited Treatment Efficacy
  • Frustration
  • Few Advocates

At Launch

  • Few Specialists
  • Costs
  • Limited Treatment Efficacy
  • Side Effects
  • Difficult To Administor
  • Frustration
  • Few Advocates

Post-Launch

Send the Right Message, to the Right Stakeholder,
at the Right Time, & through the Right Media

Our Social Listening Capability Our Monitoring & Tracking In Real Time & Overtime Delivers
  • Conduct social listening on multiple platforms.
  • Identify, quantify, and analyze stakeholder perceptions about your company, your research, and your brand over time.
  • Natural Language Processing (NLP) technology gets to the root of what is being said.
capability
delivers
  • Prioritizes stakeholder interests
  • Measures your share of voice & that of your competitors, including: During congresses, in journals, in media reports
  • Scrutinizes the HCP, patient & caretaker journey – so you can uncover & address unmet needs
  • Delivers robust & insightful competitor intelligence reports